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Public Relations
dollars spent wisely can move products and services, improve employee
morale and gain well-deserved recognition for your organization. We do
these things and a whole lot more. Since 1984, we've provided our clients
with what they need most RESULTS. We
see the function of public relations as: "communicating the
messages, in the right way, to the right audiences, at the right time...in
order to accomplish a well defined set of objectives."This involves a great deal more than simply preparing a series of professionally written publicity releases, feature stories or executive speeches. It involves more than producing and supervising special events, media kits, industry symposia or news conferences. It all depends on the nature of the job to be done and the objectives to be accomplished. For example: For one of the nation's leading retailers, we helped in the remarkably successful launch of a new, prestigious line of women's apparel. The plan included a national survey of 5,000 women, an important preview for New York fashion editors and a release of 10,000 press kits to TV/radio stations and newspapers around the country. For a major manufacturer of high-tech industrial equipment, we helped win a 4-to-1 "yes" vote in a vital community election on commercial re-zoning. A combination of community meetings, editorial support, direct mail, and advertising produced a record turnout for a special election.  For
one of America's fast-food leaders, we helped train 2,400 store managers
in 50 states to use public relations effectively in their own communities.
Through area workshops and a comprehensive handbook that covered everything
from customer relations to crisis management, managers learned how to
maximize the local impact of national promotions and maintain positive
customer attitudes. For a national after market car care service industry we set up a national car race that took place across the country. This race got national attention via newspaper, television and radio and has become an annual event in the media. We took this industry from one location to over 500 locations in less than ten years with public relations, marketing and advertising. These are only a few of the creative approaches we have taken to solve problems or maximize opportunities for a variety of clients. No two situations are exactly the same, but our approach to each is always based on a proven sequence of steps. At Advantage Advertising Agency, we address ourselves first to an analysis of the situation and a mutual agreement on objectives. Next, we execute the various steps and services that comprise the plan. Finally, we complete an overall evaluation of the results. |
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