One of our strongest assets is skill and creativity in media planning and buying.  We are singularly qualified to help you reach your target consumer. Our media planner consultants use state of the art qualitative computer research programs, combined with their own market savvy, to give you the exact customer who will purchase your product.

For franchise groups and small business operators, our computers are able to zero in on your exact trading area -- whether it is bound by a .5, 1, or 10 mile radius.  We will pinpoint the media that your most profitable buy.  Plus, our sophisticated programs are able to target the expected response from newspapers, magazines, direct mail, billboards, cable, radio and television.

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We are subscribers to all the recognized rating services such as:

  • Arbitron Arbitron-Aide
  • Neilson Birch Tapscan
  • Mediascan
  • TV Scan
  • Print Scan
  • International Demographics
  • Qualitap
  • Target One

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Our system uses data for any market surveyed, offering a complete array of information including:

  • Income
  • Education
  • Occupation
  • Credit cards
  • Shopping patterns
  • Travel patterns
  • Ethnic/language characteristics
  • Automobile ownership
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